Understanding regional differences and going global

When you sell globally on eBay, you gain access to over 180 active million active buyers across 190 countries. That’s more opportunities and higher profits for you. But before you begin, you’ll need to know all about regional differences.

Widen your knowledge before you widen your horizons

Each and every region is unique in it’s own way. If you want to maximise your sales globally, you’ll have to first study the region you want to market to, and understand what these differences are.

Study your market

Learn the preferences and behaviour of buyers in the market. Most buyers prefer offers and shipping policies that are similar to what’s being offered by local sellers. E.g: Western buyers are accustomed to free shipping and 30-days free return policies.

Study what local sellers are offering, and try to match them or offer something better. This way, you’ll be able to compete against them and grab the attention of those buyers.

Also, find out if buyers in that region will be interested in the product you want to market. Is it something they would need? Is it something they would use? After all, you wouldn’t try to sell ice to an eskimo, would you?

Get the price right

As currencies change across the borders, be wary of the price you set for your listings. It should be within the range of your competitors. Don’t price it too high or you could scare buyers away, and not too low or you’ll lose profits.

Worry not! We’ve got you covered! Study the right price to list your products by checking on eBay.

Speak like a local

English might be the most popular language in the world, but listing your products in the region’s local language helps buyers find your listings easily and can help boost sales.

Buyers are more likely to search for products in their native language and terms. For instance, a British buyer would search for a ‘jumper’ instead of a ‘sweater’. To make sure buyers in the region can find your listings, find out what the common local terms are.

The closer the keywords in your listing are to the keywords a buyer uses in their search, the higher your listings will appear in the Best Match search result.

Understanding Cross Border Shipping

Learning about cross border shipping helps you ensure smooth-sailing deliveries. Not to mention, you protect your seller standards and avoid potential headaches.

Every region has different shipping policies and laws that you have to comply with if you want to ensure a problem free delivery. Regardless of where you want to sell your products to, here’s where you’ll find advice, hints and tips on cross border shipping.

Understanding local rules and regulations

Each country has different laws and taxes. To save yourself from potential headaches, familiarise yourself with each country’s:

Different countries have different laws and it is vital that you are aware of them. For example, all foods imported into the US must be FDA-approved, and the shipping of goods that are considered indecent or obscene are restricted from entering the UK.
Get familiar with the tax types and calculations in each country. Most importantly, give your buyers an early heads up that they are responsible for these taxes. This helps ensure smoother transactions and minimal disputes filed.

Get Started

Different eBay sites have their own individual site policies, rules and regulations. It’ll be in your best interest to study what these are, so you can stay compliant. Start studying and keep yourself updated by visiting the respective eBay Seller Centres:

eBay USA 

eBay UK 

eBay AU 

eBay DE

It can be difficult to stand out when there’s over 1 billion active listings on eBay, so it is 

important that you take it slow. Set your sights on one market and focus your efforts on selling there. Then once you get the hang of it and feel confident, take on the next market! 

Now that you get the groove, let’s start writing your own success story with eBay. Learn how you can set up your own seller account here and let your global selling journey begin!