With an eBay Store, you'll get everything you need to create a central shopping destination where buyers can learn about you and all the products you sell. You'll receive powerful tools for designing your Store, plus marketing and reporting features, and dedicated toll-free customer support. Learn how to get started with eBay Stores.

Solve a problem

It's a good idea to start by becoming familiar with how eBay Stores work. On the eBay home page, click the Stores tab and then click the Open a Store link on the right side of the page. Review the information on the What's an eBay Store? page. When you're ready to open your Store, click the Open a Store now! button.

While you're away, you want to make sure your buyers don't have a negative shopping experience by buying items and unexpectedly waiting a long time to receive them. Before you go on vacation, go to your Messages in My eBay, select Change settings in the left column, and then scroll to the Store vacation settings section. Learn more about placing your Store on vacation.

Help topics

Basics

Getting started with eBay Stores
With an eBay Store, you can display all your products in one convenient location.

Fees for eBay Stores
Find out what it costs to sell with eBay Stores.

Designing your Store

Selecting your Store's categories
Organise your Store so buyers can easily find your items

Promoting and advertising items
Advertise your items or provide links to other parts of your Store or your newsletter.

Customising your Store's appearance in listings
Brand your Store with your own custom design

Marketing your Store

Promoting your eBay Store
Get tips on attracting buyers to your Store.

Putting Store items on sale
Sales are a great way to draw attention to your listings.

Using email marketing
Create compelling emails that promote your Store to potential buyers.

Measuring the success of email marketing

Creating promotional flyers
Create free promotional flyers to print and distribute.

Using traffic reports to understand your business
Which areas of your Store are receiving the most visits? How are buyers finding your listings and moving through your Store?

Managing your Store

Placing your Store on vacation
Going on vacation? Find out what to do with your Store while you're away.

Closing your eBay Store
We hope you'll contact us first to address any issues.

Contact us

Have a question? We can help.

Ask eBay members

Get help from other eBay members. Visit the Answer Centre to post a question.

Shortcuts

Subscribe to eBay Stores

Rules & policies

Linking from an eBay Store

Shop by category

Selling with eBay Stores

Top questions