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About this product
Product Identifiers
PublisherWorld Industries Bank Publications
ISBN-100821380087
ISBN-139780821380086
eBay Product ID (ePID)73858727
Product Key Features
Number of Pages72 Pages
LanguageEnglish
Publication NameParticipatory Communication : a Practical Guide
Publication Year2009
SubjectPolitical Process / General, Communication Studies, Public Affairs & Administration, Sociology / General, Development / General, Development / Economic Development, Public Policy / Regional Planning, Development / Sustainable Development
TypeTextbook
Subject AreaPolitical Science, Language Arts & Disciplines, Social Science, Business & Economics
AuthorThomas Tufte, Paolo Mefalopulos
SeriesWorld Bank Working Papers
FormatTrade Paperback
Dimensions
Item Height0.3 in
Item Weight4.4 Oz
Item Length9.8 in
Item Width6.8 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2009-020367
Dewey Edition22
Series Volume Number170
Dewey Decimal658.45
SynopsisA guide that provides perspectives, tools and experiences regarding how to engage stakeholders and enhance development effectiveness through participatory communication strategies., What do we mean when we say participatory communication? What are the practical implications of working with participatory communication strategies in development and social change processes? What experiences exists in practice that documents that participatory communication adds value to a development project or programme? The aim of this user guide on participatory communication is to provide answers to some of these questions. Many communication practitioners and development workers face obstacles and challenges in their practical work. A participatory communication strategy offers a very specific perspective on how to articulate social processes, decision-making processes and any change process for that matter. Participatory approaches are nothing new. However, what is new is the proliferation of institutions, especially governmental but also non-governmental, that seek participatory approaches in their development initiative. This guide seeks to provide perspectives, tools and experiences regarding how to go about it with participatory communication strategies. It is conceived as a guide that hopefully can be of relevance and utility for development workers in the field. It is targeted at both at government and their officials, World Bank staff and at civil society., What do we mean when we say participatory communication? What are the practical implications of working with participatory communication strategies in development and social change processes? What experiences exists in practice that documents that participatory communication adds value to a development project or programme?The aim of this user guide on participatory communication is to provide answers to some of these questions. Many communication practitioners and development workers face obstacles and challenges in their practical work. A participatory communication strategy offers a very specific perspective on how to articulate social processes, decision-making processes and any change process for that matter. Participatory approaches are nothing new. However, what is new is the proliferation of institutions, especially governmental but also non-governmental, that seek participatory approaches in their development initiative. This guide seeks to provide perspectives, tools and experiences regarding how to go about it with participatory communication strategies. It is conceived as a guide that hopefully can be of relevance and utility for development workers in the field. It is targeted at both at government and their officials, World Bank staff and at civil society.