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Winning Minds : Secrets from the Language of Leadership by Simon Lancaster (2015, Trade Paperback)
Rarewaves (644973)
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About this product
Product Identifiers
PublisherPalgrave Macmillan The Limited
ISBN-101137465921
ISBN-139781137465924
eBay Product ID (ePID)210370813
Product Key Features
Number of PagesX, 226 Pages
Publication NameWinning Minds : Secrets from the Language of Leadership
LanguageEnglish
SubjectHuman Resources & Personnel Management, Leadership, Business Communication / General, Marketing / General, Management, Strategic Planning
Publication Year2015
TypeTextbook
AuthorSimon Lancaster
Subject AreaBusiness & Economics
FormatTrade Paperback
Dimensions
Item Height0.5 in
Item Weight130.3 Oz
Item Length8.5 in
Item Width4.6 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2015-003457
Reviews'Simon Lancaster is a polymath excellent civil servant, brilliant speech writer, talented musician, and fantastic author. If you want to understand why this description breeches the rhetorical device of tricolon, read this wonderful book.' -Rt Hon Alan Johnson MP, former Home Secretary "From substance to style, Winning Minds is an excellent insight into the language of leadership written in the clear yet humorous way that is Simon's hallmark." -Richard Solomons, CEO, Intercontinental Hotels Group plc 'Simon's book unlocks the secret of how to be a world class communicator and leader in a book that is as entertaining as it is packed with know-how.' -Darren Childs, Chief Executive Officer, UKTV 'If you need people to care as much as you care, to be moved as much as you are moved and to give as much as you give, read this simple, clear, and effective book.' -Adrienne Kelbie, Chief Executive, Disclosure and Barring Service 'Winning Minds lays bare with shocking clarity the simple techniques that great communicators use to manipulate our emotions. Give them a go and unleash your hidden leader!' -Peter Wanless, CEO, National Society for the Prevention of Cruelty to Children 'This brilliant business book is filled with powerful stuff that will change the way you 'think' about language and the way you 'do' leadership. Simon's superb style is somewhere between serious boardroom discussion and a cosy fireside chat. Massively entertaining. Hugely useful. Thoroughly recommended.' -Mark Swain, Director, Henley Business School, 'Simon Lancaster is a polymath - excellent civil servant, brilliant speech writer, talented musician, and fantastic author. If you want to understand why this description breeches the rhetorical device of tricolon, read this wonderful book.' -Rt Hon Alan Johnson MP, former Home Secretary "From substance to style, Winning Minds is an excellent insight into the language of leadership written in the clear yet humorous way that is Simon's hallmark." -Richard Solomons, CEO, Intercontinental Hotels Group plc 'Simon's book unlocks the secret of how to be a world class communicator and leader in a book that is as entertaining as it is packed with know-how.' -Darren Childs, Chief Executive Officer, UKTV 'If you need people to care as much as you care, to be moved as much as you are moved and to give as much as you give, read this simple, clear, and effective book.' -Adrienne Kelbie, Chief Executive, Disclosure and Barring Service 'Winning Minds lays bare with shocking clarity the simple techniques that great communicators use to manipulate our emotions. Give them a go and unleash your hidden leader!' -Peter Wanless, CEO, National Society for the Prevention of Cruelty to Children 'This brilliant business book is filled with powerful stuff that will change the way you 'think' about language and the way you 'do' leadership. Simon's superb style is somewhere between serious boardroom discussion and a cosy fireside chat. Massively entertaining. Hugely useful. Thoroughly recommended.' -Mark Swain, Director, Henley Business School
Dewey Edition23
Number of Volumes1 vol.
IllustratedYes
Dewey Decimal658.4/092
SynopsisShhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris., Shhh.... Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris., Top speechwriter, Simon Lancaster, blends ancient rhetoric and neuroscience to create the ultimate practical guide to the Language of Leadership.
LC Classification NumberHF5410-5417.5
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