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Window Display: New Visual Merchandising, Tony Morgan, Used; Very Good Book - Picture 1 of 1

Window Display: New Visual Merchandising by Tony Morgan (Paperback, 2010)

The Cotswold Library (783263)

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Price:

AU $21.87

ApproximatelyRM 60.88

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Estimated delivery Tue, 29 Jul - Tue, 2 Sep

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Condition:

Very Good

About this product

Product Information

A showcase of the most exciting, innovative and successful window displays worldwide, this book offers inspiration and guidance to visual merchandisers and retailers who need to create eye-catching window designs that will increase sales. Stores have to deliver their merchandise in a competitive, imaginative and distinctive style, and never more so than now, when consumers have less to spend. The challenge is not only to grab customers attention and encourage them to shop, but to promote a stores brand and keep shoppers informed of fashion trends. Seven chapters cover key topics for the visual merchandiser, each with a gallery of photographs of stores in Belgium, Spain, Italy and Hong Kong as well as London and New York demonstrating how and why each window is successful. Colour is a great tool to promote a trend, Seasonal Windows exploit the key shopping seasons and encourage the buying of gifts, while following Trends, in fashion, food or homewares, and translating them quickly into a window display is a key skill for a visual merchandiser. Graphics and Photography are cost-effective and efficient tools for delivering a message or inform the customer, or use Lighting to add drama, whether spotlighting products or flooding an entire window. Theatre shows off exuberant and avant-garde displays created to wow an audience of passers-by. Quirky Windows allow the merchandiser to realise their wildest ideas, with spectacular results.

Product Identifiers

PublisherLaurence King Publishing

ISBN-139781856696852

eBay Product ID (ePID)96801034

Product Key Features

Publication NameWindow Display: New Visual Merchandising

SubjectAdvertising, Business

Publication Year2010

TypeTextbook

FormatPaperback

LanguageEnglish

AuthorTony Morgan

Number of Pages192 Pages

Dimensions

Item Height280 mm

Item Weight980 g

Item Width216 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom

Title_AuthorTony Morgan