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Voices That Matter Ser.: Logo Design Love : A Guide to Creating Iconic Brand Identities by David Airey (2014, Trade Paperback)
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About this product
Product Identifiers
PublisherPeachpit Press
ISBN-100321985206
ISBN-139780321985200
eBay Product ID (ePID)201570411
Product Key Features
Number of Pages240 Pages
LanguageEnglish
Publication NameLogo Design Love : a Guide to Creating Iconic Brand Identities
Publication Year2014
SubjectDesktop Applications / Desktop Publishing, Graphic Arts / Branding & Logo Design, Industrial, General
TypeTextbook
Subject AreaDesign, Art, Computers
AuthorDavid Airey
SeriesVoices That Matter Ser.
FormatTrade Paperback
Dimensions
Item Height0.5 in
Item Weight15.4 Oz
Item Length8.9 in
Item Width7 in
Additional Product Features
Edition Number2
Intended AudienceScholarly & Professional
Dewey Edition22
IllustratedYes
Dewey Decimal741.6
Table Of ContentIntroduction Part I: The importance of brand identity Chapter one. We're surrounded Chapter two. It's the stories we tell Chapter three. Elements of iconic design Part II: The process of design Chapter four. Laying the groundwork Chapter five. Skirting the hazards of a redesign Chapter six. Pricing design Chapter seven. From pencil to PDF Chapter eight. The art of the conversation Part III: Moving forward Chapter nine. Staying motivated Chapter ten. Your questions answered Chapter eleven. 31 practical logo design tips Chapter twelve. Beyond the logo
SynopsisCompletely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you'll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last, Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love , David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love , you'll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last, This edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. Logo Design Love shows students how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects--including sketches and final results of his own successful designs--he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love , students learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last
LC Classification NumberNC1002.L63A37 2015
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