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Unleashing the Killer App: Digital Strategies for Market Dominance by Chunka Mui, Larry Downes (Hardcover, 1998)
MW Books Select Antiquarian Books (4432)
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About this product
Product Information
When technologies, products, and services converge in radical, creative new ways, a killer app emerges - a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. The steam engine, the cotton gin, and the Model T were all killer apps of their time. Today's killer apps spring from the digital realm: the personal computer, e-mail, and the World Wide Web. Tempted by the promise of such devastating power, companies large and small, from vast multinationals to lean entrepreneurial start-ups, are remaking themselves into organizations that nurture killer apps rather than succumb to them. How is it done? In this groundbreaking new book, strategists Downes and Mui identify the twelve fundamental design principles for building killer apps and offer a progressive guide to transforming your company into a place where killer apps are born. Unleashing the Killer App provides the tools, the techniques, and the proof that you need to incubate the killer app within your organization - and perhaps even release one.Product Identifiers
PublisherHarvard Business Review Press
ISBN-139780875848013
eBay Product ID (ePID)88708949
Product Key Features
Number of Pages272 Pages
Publication NameUnleashing the Killer App: Digital Strategies for Market Dominance
LanguageEnglish
SubjectComputer Science, Management, Business
Publication Year1998
TypeTextbook
AuthorChunka Mui, Larry Downes
FormatHardcover
Dimensions
Item Height242 mm
Item Weight608 g
Item Width165 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorChunka Mui, Larry Downes
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