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Understanding Consumer Behaviour in a Week by Sue Cave (Paperback, 2001)

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About this product

Product Information

Understanding consumer behaviour is essential for successful marketing. Yet it is an area where information is often hard to find as well as being presented in ways which do not relate to practical needs. With the minimum amount of jargon, this book presents the fundamental principles derived from sound research. Outlines of these principles are then followed by clear advice on their practical implications. Each day a different aspect of behaviour or marketing is covered: * Basic psychological processes of consumers and their implications * Consumers' attitudes to money * Purchasing behaviour (including pre- and post-purchase issues) * Different types of consumer * Product branding * Advertising and retailing * Negative effects of consumption

Product Identifiers

PublisherJohn Murray Press

ISBN-139780340782477

eBay Product ID (ePID)87082617

Product Key Features

Number of Pages96 Pages

Publication NameUnderstanding Consumer Behaviour in a Week

LanguageEnglish

SubjectManagement, Marketing

Publication Year2001

TypeTextbook

Subject AreaConsumerism

AuthorSue Cave

SeriesSuccessful Business in a Week S.

FormatPaperback

Dimensions

Item Height195 mm

Item Weight126 g

Item Width128 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom

Title_AuthorSue Cave