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UX Strategy : Product Strategy Techniques for Devising Innovative Digital Solutions by Jaime Levy (2021, Trade Paperback)
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About this product
Product Identifiers
PublisherO'reilly Media, Incorporated
ISBN-101492052434
ISBN-139781492052432
eBay Product ID (ePID)16050376874
Product Key Features
Number of Pages332 Pages
Publication NameUx Strategy : Product Strategy Techniques for Devising Innovative Digital Solutions
LanguageEnglish
SubjectUser Interfaces, E-Commerce / Internet Marketing, General, Web / Design
Publication Year2021
TypeTextbook
Subject AreaMathematics, Computers, Business & Economics
AuthorJaime Levy
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight15.7 Oz
Item Length8.9 in
Item Width5.9 in
Additional Product Features
Edition Number2
Intended AudienceScholarly & Professional
LCCN2021-444073
Dewey Edition23
IllustratedYes
Dewey Decimal005.437
SynopsisUser experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want. Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research. Define value propositions and validate target users through provisional personas and customer discovery techniques Explore marketplace opportunities by conducting competitive research and analysis Design experiments using rapid prototypes that are focused on the business model Conduct online user research to gain valuable insights quickly on any budget Test business ideas and validate marketing channels by running online advertising and landing page campaigns
LC Classification NumberQA76.9.U83
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