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Toothpicks and Logos: Design in Everyday Life by John Heskett (Paperback, 2003)

The_Book_Fountain (183499)

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About this product

Product Information

John Heskett wants to transform the way we think about design, by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical object that can also reflect the users identity and aspirations through its form and decoration. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, we are shown an exciting vision of what design can offer us in the future and especially its role in humanizing new technology.

Product Identifiers

PublisherOxford University Press

ISBN-139780192804440

eBay Product ID (ePID)95971020

Product Key Features

Number of Pages224 Pages

Publication NameToothpicks and Logos: Design in Everyday Life

LanguageEnglish

SubjectEngineering & Technology

Publication Year2003

TypeTextbook

AuthorJohn Heskett

FormatPaperback

Dimensions

Item Height196 mm

Item Weight290 g

Item Width129 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom

Title_AuthorJohn Heskett