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There's a Tsotsi in the Boardroom : Winning in a Hostile World by Muzi Kuzwayo (2007, Perfect)

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About this product

Product Identifiers

PublisherJacana Media

ISBN-101770090878

ISBN-139781770090873

eBay Product ID (ePID)57180391

Product Key Features

Number of Pages136 Pages

Publication NameThere's a Tsotsi in the Boardroom : Winning in a Hostile World

LanguageEnglish

Publication Year2007

SubjectMarketing / General, International / Marketing, Economic Conditions, Advertising & Promotion

TypeTextbook

Subject AreaBusiness & Economics

AuthorMuzi Kuzwayo

FormatPerfect

Dimensions

Item Height0.4 in

Item Weight7.4 Oz

Item Length8.2 in

Item Width5.8 in

Additional Product Features

Intended AudienceScholarly & Professional

LCCN2007-325280

IllustratedYes

SynopsisThe message of this marketing guide is simple: the correct interpretation of cultural signals is the most important part of opening new territories and entering niche markets. Providing an overview of the basic South African mindset and its regional variations, the book explains that South Africans have had to break down many doors to succeed, and they enjoy being treated like chiefs--whether in parliament, the boardroom, in church, or on the street--and all marketing strategies should be tailored accordingly., The message of this marketing guide is simple: the correct interpretation of cultural signals is the most important part of opening new territories and entering niche markets. Providing an overview of the basic South African mindset and its regional variations, the book explains that South Africans have had to break down many doors to succeed, and they enjoy being treated like chiefs-- whether in parliament, the boardroom, in church, or on the street-- and all marketing strategies should be tailored accordingly.

LC Classification NumberHF5415.12.S75K893