Product Information
Competition is tougher than ever these days and competing on price or product just doesn't work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings which are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers. In The Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a company's best marketers and salespeople. By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive), managers and executives learn to create remarkable experiences that their customers will want to talk about with friends, family, and social media followers.Product Identifiers
PublisherMorgan James Publishing LLC
ISBN-139781631954580
eBay Product ID (ePID)28049029064
Product Key Features
SubjectEconomics
Publication Year2021
Number of Pages212 Pages
Publication NameThe Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to Share
LanguageEnglish
TypeTextbook
AuthorDan Gingiss
FormatPaperback
Dimensions
Item Height228 mm
Item Width152 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorDan Gingiss