Product Information
This book describes the failure of the once powerful U.S. newspaper industry to adapt in the online era. From a historical perspective the book examines the issues and forces that shaped the industry, during the formative years of the online era through to today's wireless-based marketplace, taking into account how consumers embraced interactivity and the ensuing emergence of user-generated content. Numerous examples critically detail how newspaper companies viewed online media forms, how they deployed them, and for what purpose. The Decline of the Daily Newspaper provides insight into how the decisions made in the early years of the online era have influenced the industry's current economic condition.Product Identifiers
PublisherPeter Lang
ISBN-139781433119743
eBay Product ID (ePID)117455683
Product Key Features
Number of Pages306 Pages
LanguageEnglish
Publication NameThe Decline of the Daily Newspaper: How an American Institution Lost the Online Revolution
Publication Year2012
SubjectEngineering & Technology, Law, Computer Science, Journalism, History, Business
TypeTextbook
AuthorKeith L. Herndon
Subject AreaFamily Sociology
SeriesDigital Formations
FormatPaperback
Dimensions
Item Height225 mm
Item Weight450 g
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorKeith L. Herndon