Picture 1 of 1
Stock photo
Picture 1 of 1
Stock photo
The Ultimate Ser.: Ultimate Book of Business Brands : Insights from the World's 50 Greatest Brands by Des Dearlove and Stuart Crainer (2002, Trade Paperback)
Awesomebooksusa (439145)
98% positive feedback
Price:
US $20.32
ApproximatelyRM 86.93
+ $6.99 shipping
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Condition:
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-101841124397
ISBN-139781841124391
eBay Product ID (ePID)2308693
Product Key Features
Number of Pages256 Pages
LanguageEnglish
Publication NameUltimate Book of Business Brands : Insights from the World's 50 Greatest Brands
Publication Year2002
SubjectConsumer Guides, Marketing / General, General
FeaturesRevised
TypeNot Available
AuthorDes Dearlove, Stuart Crainer
Subject AreaReference, Business & Economics
SeriesThe Ultimate Ser.
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight15 Oz
Item Length9.3 in
Item Width6.4 in
Additional Product Features
Edition Number2
Dewey Edition21
Series Volume Number6
Dewey Decimal658.8/27
Table Of ContentAcknowledgements. Introduction. American Express. Apple. Barbie. Benetton. Budweiser. Coca-Cola. Disney. Federal Express. The Gap. General Electric. Gillette. Goodyear. Guinness. Håagen-Dazs. Harley-Davidson. Harvard Business School. Heineken. Heinz. Hertz Car-Hire. Hewlett-Packard. Holiday Inn. Hoover. IBM. Ikea. Intel. Kellogg's. Kodak. Lego. Levi-Strauss. Marlboro. Mars. McDonald's. McKinsey & Co. Mercedes-Benz. Microsoft. Nescafé. Nike . Red Cross. Reuters. Rolls-Royce. Sears, Roebuck. Sony. Starbucks. Swatch. Toyota. Virgin. Wal-Mart. Wrigley's. Xerox. Yamaha. Index.
Edition DescriptionRevised edition
Intended AudienceScholarly & Professional
SynopsisFeaturing: American Express - Apple - Barbie - Benetton - Budweiser - Coca-Cola - Disney - Federal Express - The Gap - General Electric - Gillette - Goodyear - Guinness - Hen-Dazs - Harley-Davidson -Harvard Business School - Heineken - Heinz - Hertz - Hewlett-Packard - Holiday Inn - Hoover - IBM - Ikea Intel - Kelloggs - Kodak - Lego - Levi-Strauss - Marlboro - Mars - McDonalds - McKinsey & Co - Mercedes-Benz - Microsoft - Nescaf Nike - Red Cross - Reuters - Rolls-Royce - Sears Roebuck - Sony - Starbucks - Swatch - Toyota - Virgin - Wal-Mart - Wrigleys - Xerox - Yamaha, The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends., The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.
LC Classification NumberHD69.B7
Be the first to write a review
