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The Ultimate Question 2. 0 : How Net Promoter Companies Thrive in a Customer-Driven World by Fred Reichheld (2011, Hardcover)
World of Books Ltd (10546587)
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About this product
Product Information
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: 'Would you recommend us to a friend?' By asking customers this question, you generate a vital metric: your Net Promoter Score. In the five years since the book was published, Net Promoter has transformed companies large and small, across industries and sectors. Far more than a metric, it constitutes a game-changing system and ethos that rivals Six Sigma in its power. In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results.Product Identifiers
PublisherHarvard Business Review Press
ISBN-101422173356
ISBN-139781422173350
eBay Product ID (ePID)110593325
Product Key Features
Book TitleUltimate Question 2. 0 : How Net Promoter Companies Thrive in a Customer-Driven World
Number of Pages304 Pages
LanguageEnglish
Publication Year2011
TopicLeadership, Personal Success, Customer Relations, Motivational, Management
IllustratorYes
GenreBusiness & Economics
AuthorFred Reichheld
FormatHardcover
Dimensions
Item Height0.1 in
Item Weight18.5 oz.
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceTrade
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