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Prisoner & the Penguin, Giles Lury, Used; Very Good Book - Picture 1 of 1

The Prisoner and the Penguin: And 75 Other Marketing Stories by Giles Lury (Paperback, 2013)

The Cotswold Library (777910)

99.3% positive feedback

Price:

EUR 4.40

ApproximatelyRM 21.68

+ 3.00 shipping

Estimated delivery Wed, 2 Jul - Thu, 10 Jul

Returns:

14 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.

Condition:

Very Good

About this product

Product Information

The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable story-book that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.