The Penguin Dictionary of Marketing by Phil Harris (Paperback, 2009)

The Cotswold Library (776252)
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About this product

Product Information

The Penguin Dictionary of Marketing is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.

Product Identifiers

PublisherPenguin Books LTD
ISBN-139780140515183
eBay Product ID (ePID)92023763

Product Key Features

Number of Pages304 Pages
Publication NameThe Penguin Dictionary of Marketing
LanguageEnglish
SubjectWriting & Reading
Publication Year2009
TypeReference
AuthorPhil Harris
FormatPaperback

Dimensions

Item Height198 mm
Item Weight228 g
Item Width129 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom
Title_AuthorPhil Harris
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