The One-to-one Future: Building Business Relationships One Customer at a Time by Martha Rogers, Don Peppers (Paperback, 1996)

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About this product

Product Information

Shows how to build lasting relationships with customers by customizing services and products for each of them. The authors provide practical examples which explain how selling more goods to fewer people is the key to a more efficient and profitable future

Product Identifiers

PublisherLittle, Brown Book Group
ISBN-139780749914929
eBay Product ID (ePID)95666402

Product Key Features

Number of Pages464 Pages
Publication NameThe One-To-One Future: Building Business Relationships One Customer at a Time
LanguageEnglish
SubjectMarketing, Business
Publication Year1996
TypeTextbook
AuthorMartha Rogers, Don Peppers
FormatPaperback

Dimensions

Item Height216 mm
Item Weight503 g
Item Width135 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom
Title_AuthorDon Peppers, Martha Rogers
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