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The Irwin Series in Marketing: Strategic Marketing by David W. Cravens (1990, Hardcover)
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About this product
Product Identifiers
PublisherMcGraw-Hill Higher Education
ISBN-100256087938
ISBN-139780256087932
eBay Product ID (ePID)6046588906
Product Key Features
Number of Pages832 Pages
Publication NameStrategic Marketing
LanguageEnglish
Publication Year1990
SubjectMarketing / General
TypeTextbook
AuthorDavid W. Cravens
Subject AreaBusiness & Economics
SeriesThe Irwin Series in Marketing
FormatHardcover
Dimensions
Item Weight48.1 oz.
Additional Product Features
Edition Number3
Intended AudienceCollege Audience
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