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The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution by Donald A. Norman (Hardcover, 1998)
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The_Book_Fountain (183497)
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About this product
Product Information
Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. However, the computer industry thinks it is still in its teenage years, exulting in technical complexity. The author argues customers want change. They are ready for products that offer convenience, ease of use and pleasure. The technology should be invisible, hidden from sight. This book shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer is to start all over again, to develop information appliances that fit people's needs and lives. To do this, companies have to change the way they develop their products. They must start with an understanding of people: user needs first, technology last - the opposite of how things are done now. Companies need a human-centred developmental process, even if it means reorganizing the entire company.Product Identifiers
PublisherMIT Press Ltd
ISBN-139780262140652
eBay Product ID (ePID)96731556
Product Key Features
Number of Pages320 Pages
Publication NameThe Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution
LanguageEnglish
SubjectComputer Science, Management
Publication Year1998
TypeTextbook
Subject AreaOrganizational Sociology
AuthorDonald A. Norman
FormatHardcover
Dimensions
Item Height229 mm
Item Weight499 g
Item Width152 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorDonald A. Norman
Series TitleThe MIT Press
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