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The Innovator's Dilemma : When New Technologies Cause Great Firms to Fail by Clayton M. Christensen (2001, Compact Disc, Abridged edition)
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About this product
Product Information
Great companies can fail-not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations-"disruptive technologies" that create the products and opportunities of the future. Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming-and how to respond for success.Product Identifiers
PublisherHighbridge Company
ISBN-101565114159
ISBN-139781565114159
eBay Product ID (ePID)1828041
Product Key Features
Book TitleInnovator's Dilemma : When New Technologies Cause Great Firms to Fail
TopicCustomer Relations, General, Management
Publication Year2001
LanguageEnglish
GenreBusiness & Economics
AuthorClayton M. Christensen
FormatCompact Disc
Dimensions
Item Height1.1in.
Item Length5.3in.
Item Width6.4in.
Item Weight4.8 Oz
Additional Product Features
Intended AudienceTrade
Dewey Edition23
Number of Volumes2 Vols.
Dewey Decimal658
Edition DescriptionAbridged Edition
Narrated byLeslie, DON
Number of Pages140 Pages
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