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The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors by Robyn Blakeman, Margo Berman (Paperback, 2009)
Rarewaves Outlet (1413328)
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About this product
Product Information
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.Product Identifiers
PublisherRowman & Littlefield
ISBN-139780742555518
eBay Product ID (ePID)96576985
Product Key Features
Publication NameThe Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors
SubjectAdvertising
Publication Year2009
TypeTextbook
FormatPaperback
LanguageEnglish
AuthorRobyn Blakeman, Margo Berman
Number of Pages224 Pages
Dimensions
Item Height230 mm
Item Weight408 g
Item Width155 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorMargo Berman, Robyn Blakeman
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