SubjectMedia Studies, Sociology / General, Television / General, Digital Media / General, Popular Culture, General
Publication Year2010
TypeTextbook
AuthorValerie Wee
Subject AreaComputers, Performing Arts, Social Science
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight13.3 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2009-051293
Dewey Edition22
Number of Volumes1 vol.
IllustratedYes
Dewey Decimal302.230835/0973
Table Of ContentTable of Contents Acknowledgments Preface Introduction: Commercial Teen Culture, 1995 to 2009 1. Targeting Teens--The Return of a Vital Demographic Market 2. Hollywood and Teen Media--A Historical Overview 3. The Millennial Teen Media Text 4. Beyond Music Television 5. A New Dimension to Teen Media 6. From Teen Television Network to Teen Culture Nexus 7. Disney and the Youth Market--It's a T(w)een World After All 8. Bridging the Digital Divide--Media in Transition Conclusion Chapter Notes Bibliography Index
SynopsisFocuses on the resurgence of the teen/youth entertainment market at the end of the 20th century. It highlights Hollywood's attempts to exploit this market across a range of media platforms and examines the impact of social, institutional, and technological changes on the aesthetics of contemporary teen-oriented entertainment texts., Largely neglected by Hollywood in the early 1990s, the youth market began receiving increased attention from American media industries by the end of the twentieth century. This book focuses on the resurgence of the teen/youth market. It highlights Hollywood's attempts to exploit the millennial teen market across a range of media platforms and examines the impact of social, institutional, and technological changes (emergence of a teen demographic, increased media conglomeration, and the rise of digital technologies) on the aesthetics of contemporary teen-oriented entertainment texts.