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Suny Series on Sport, Culture, and Social Relations Ser.: Michael Jordan, Inc. : Corporate Sport, Media Culture, and Late Modern America by David L. Andrews (2001, Trade Paperback)
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About this product
Product Identifiers
PublisherSTATE University of New York Press
ISBN-100791450260
ISBN-139780791450260
eBay Product ID (ePID)1778643
Product Key Features
Number of Pages322 Pages
Publication NameMichael Jordan, Inc. : Corporate Sport, Media Culture, and Late Modern America
LanguageEnglish
SubjectBusiness Aspects, General, Popular Culture, Sociology of Sports, Basketball
Publication Year2001
TypeTextbook
Subject AreaSports & Recreation, Social Science
AuthorDavid L. Andrews
SeriesSuny Series on Sport, Culture, and Social Relations Ser.
FormatTrade Paperback
Dimensions
Item Height1 in
Item Weight15.4 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN00-054794
Dewey Edition21
Reviews"This book is a very timely, far-reaching examination of one of the most popular icons of our time. The various essays cover a wide range of topics, and this should be a useful study for anyone--scholars, students, and citizens--interested in the complicated ways in which Michael Jordan has become and continues to be a household name throughout the world." -- Sarah Banet-Weiser, author of The Most Beautiful Girl in the World: Beauty Pageants and National Identity "There are some books in the field that examine race and sport in interesting ways, but none which looks at a phenomenon so important as Michael Jordan and in so many exciting ways." -- Othello Harris, coeditor of Encyclopedia of Ethnicity and Sports in the United States
Grade FromCollege Graduate Student
IllustratedYes
Dewey Decimal306.4/83/0973
Table Of ContentForeword From Paul Robeson to Michael Jordan: Images of Race Relations and Sports C. Keith Harrison Introduction Michael Jordan Matters David L. Andrews Part I Jordan and the Celebrity Economy 1 Representing Michael Norman K. Denzin 2 Michael Jordan and His Uniform Number Edward G. Armstrong Part II Jordan and Corporate Culture 3 The Sports Spectacle, Michael Jordan, and Nike: Unholy Alliance? Douglas Kellner 4 Nike's America / America's Michael Jordan Cheryl L. Cole Part III Jordan and Identity Politics 5 The Fact(s) of Michael Jordan's Blackness: Excavating a Floating Racial Signifier David L. Andrews 6 Safe Sex Symbol?: Michael Jordan and the Politics of Representation Mary G. McDonald Part IV Jordan and the Global Marketplace 7 The Global Jordanscape Ben Carrington, David L. Andrews, Steven J. Jackson, Zbigniew Mazur 8. Michael Jordan, Sneaker Commercials, and Canadian Youth Cultures Brian Wilson, Robert Sparks Part V Jordan and Critical Pedagogy 9 Be Like Mike?: Michael Jordan the Pedagogy of Desire Michael Eric Dyson 10 Just Do It: What Michael Jordan Has To Teach Us Michael Hoechsmann Index
SynopsisUses Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture., Michael Jordan, Inc. seeks to make sense of a celebrated figure whose public existence illuminates a late capitalist order defined by the convergence of corporate and media interests. Using Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture, the contributors focus on celebrity economy, corporate culture, identity politics, and the global marketplace--foundational pillars of contemporary cultural existence. They provide an introduction to late capitalism's pervasive and invasive cult of celebrity, examine the innovative corporate connections (particularly Jordan's association with Nike) largely responsible for Jordan's aggressively commodified being, excavate the cultural politics imbued within the racialized and sexualized nature of Jordan's identity, and demonstrate the global reach and influence that has accompanied the concerted commodification of Jordan by transnational corporations. This anthology represents both an intellectual expression of, and a political commitment to, the fact that Michael Jordan matters., Uses Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture. Michael Jordan, Inc. seeks to make sense of a celebrated figure whose public existence illuminates a late capitalist order defined by the convergence of corporate and media interests. Using Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture, the contributors focus on celebrity economy, corporate culture, identity politics, and the global marketplace-foundational pillars of contemporary cultural existence. They provide an introduction to late capitalism's pervasive and invasive cult of celebrity, examine the innovative corporate connections (particularly Jordan's association with Nike) largely responsible for Jordan's aggressively commodified being, excavate the cultural politics imbued within the racialized and sexualized nature of Jordan's identity, and demonstrate the global reach and influence that has accompanied the concerted commodification of Jordan by transnational corporations. This anthology represents both an intellectual expression of, and a political commitment to, the fact that Michael Jordan matters.
LC Classification NumberGV706.2.M53 2001
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