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Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers : 12 Essential Principles for Winning the War for Customers by Steven W. Michaelson and Gerald A. Michaelson (2003, Trade Paperback)

Goldstone Books (906186)

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About this product

Product Identifiers

PublisherMcgraw-Hill Education

ISBN-100071427317

ISBN-139780071427319

eBay Product ID (ePID)87322755

Product Key Features

Book TitleSun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers : 12 Essential Principles for Winning the War for Customers

Number of Pages200 Pages

LanguageEnglish

Publication Year2003

TopicTraining, Marketing / Research

GenreBusiness & Economics

AuthorSteven W. Michaelson, Gerald A. Michaelson

FormatTrade Paperback

Dimensions

Item Height0.6 in

Item Weight12.4 oz.

Item Length8.9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade