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Successful Large Account Management: How to Hold on to Your Most Important Customers and Turn Them into Long Term Assets by Miller Heiman (Paperback, 1994)
Goldstone Books (905610)
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About this product
Product Information
Designed to provide salespeople with a clearly defined approach to the account planning process, which will benefit their effective management of key customers. The ideas put forward in the text are based on the authors' sales training programme LAMP (Large Account Management Programme). The reader is taught how to implement an action plan for the management of a key account, how to manage limited resources, how to build long-term relationships with clients and how to identify the right contacts and activate proper channels of communication.Product Identifiers
PublisherKogan Page LTD
ISBN-139780749414047
eBay Product ID (ePID)89446488
Product Key Features
Number of Pages220 Pages
Publication NameSuccessful Large Account Management: How to Hold on to Your Most Important Customers and Turn Them into Long Term Assets
LanguageEnglish
SubjectMarketing
Publication Year1994
TypeTextbook
AuthorMiller Heiman
FormatPaperback
Dimensions
Item Height234 mm
Item Weight348 g
Item Width152 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorMiller Heiman
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