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About this product
Product Identifiers
PublisherOxford University Press, Incorporated
ISBN-100198704208
ISBN-139780198704201
eBay Product ID (ePID)214359205
Product Key Features
Number of Pages346 Pages
LanguageEnglish
Publication NameStrategic Brand Management
Publication Year2015
SubjectMarketing / General, Consumer Guides, General, Strategic Planning
TypeNot Available
Subject AreaReference, Business & Economics
AuthorSimon Pervan, Larry Percy, Richard Rosenbaum-Elliott
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight24.7 Oz
Item Length9.7 in
Item Width7.4 in
Additional Product Features
Edition Number3
