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Strategic Marketing by David W. Cravens (Hardback, 1990)

The_Book_Fountain (184415)

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About this product

Product Identifiers

PublisherIrwin Professional Publishing, Mcgraw-Hill Education-Europe

ISBN-100256087938

ISBN-139780256087932

eBay Product ID (ePID)106993297

Product Key Features

Number of Pages832 Pages

Publication NameStrategic Marketing

LanguageEnglish

Publication Year1990

SubjectSales & Marketing

TypeTextbook

AuthorDavid W. Cravens

Subject AreaBusiness & Economics

SeriesThe Irwin Series in Marketing

FormatHardback

Dimensions

Item Weight48.1 Oz

Height186mm

Width123mm

Weight1360g

Additional Product Features

Date of Publication01/11/1990

Edition Number3

Intended AudienceCollege Audience

Place of PublicationNew York

Country of PublicationUnited States

GenreSales & Marketing

Edition Statement3rd Revised Edition