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Strategic Management of Technology and Innovation by Modesto A. Maidique, S.C. Wheelwright, Robert A. Burgelman (Hardback, 1996)
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About this product
Product Information
A combination of text and cases on techlogy and invation, which includes a new section on new products and business, and a number of new cases.Product Identifiers
PublisherIrwin Professional Publishing, Mcgraw-Hill Education-Europe
ISBN-100256091285
ISBN-139780256091281
eBay Product ID (ePID)95125721
Product Key Features
Number of Pages944 Pages
Publication NameStrategic Management of Technology and Innovation
LanguageEnglish
Publication Year1995
SubjectIndustrial Studies: General
TypeTextbook
AuthorModesto A. Maidique, Steven C. Wheelwright, Robert A. Burgelman
Subject AreaTechnology & Engineering, Business & Economics
FormatHardback
Dimensions
Item Height1.5 in
Item Weight65.2 Oz
Item Length10.6 in
Item Width8.3 in
Height230mm
Width212mm
Weight1850g
Additional Product Features
Date of Publication01/05/1996
Edition Number2
Intended AudienceCollege Audience
Place of PublicationNew York
Revised bySteven C. Wheelwright
Spine41mm
Country of PublicationUnited States
GenreIndustrial Studies: General
Content NoteIllustrations
Edition Statement2nd Revised Edition
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