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Strategic Brand Management by Kevin Lane Keller (2002, Hardcover)
World of Books Ltd (10722000)
99% positive feedback
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About this product
Product Identifiers
PublisherPrentice Hall PTR
ISBN-100130411507
ISBN-139780130411501
eBay Product ID (ePID)91174241
Product Key Features
Number of Pages788 Pages
LanguageEnglish
Publication NameStrategic Brand Management
SubjectConsumer Guides, Marketing / General, Management
Publication Year2002
TypeNot Available
AuthorKevin Lane Keller
Subject AreaReference, Business & Economics
FormatHardcover
Dimensions
Item Height1.3 in
Item Weight46.8 oz.
Item Length9.5 in
Item Width7.3 in
Additional Product Features
Edition Number2
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