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About this product
Product Identifiers
PublisherLid Publishing
ISBN-101911498363
ISBN-139781911498360
eBay Product ID (ePID)240410237
Product Key Features
Number of Pages400 Pages
LanguageEnglish
Publication NameStrategic Analysis Cycle Hand Book : How Advanced Data Collection and Analysis Underpins Winning Strategies
SubjectSales & Selling / Management, Management Information Systems, Information Management, Marketing / Research
Publication Year2017
TypeTextbook
Subject AreaComputers, Business & Economics
AuthorErik Elgersma
FormatTrade Paperback
Dimensions
Item Length9 in
Item Width6.2 in
Additional Product Features
Intended AudienceTrade
Dewey Edition23
TitleLeadingThe
IllustratedYes
Dewey Decimal658.4038
SynopsisThis is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today's business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company's business strategy.The book begins with data collection: getting data is no big deal; getting the right data to win in the market is. It moves on to data analysis: turning data into actionable intelligence is what drives and determines competitive advantage. And, finally, managing data: how to organise your data collection and analysis to create winning strategies. This is a definitive book about one of the most important topics in today's digital and data-driven economy., This is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today's business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company's business strategy. The book begins with data collection: getting data is no big deal; getting the right data to win in the market is. It moves on to data analysis: turning data into actionable intelligence is what drives and determines competitive advantage. And, finally, managing data: how to organise your data collection and analysis to create winning strategies. This is a definitive book about one of the most important topics in today's digital and data-driven economy.