Standing Room Only : Strategies for Marketing the Performing Arts by Philip. Kotler and Joanne Scheff (1997, Hardcover)

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About this product

Product Identifiers

PublisherHarvard Business Review Press
ISBN-100875847374
ISBN-139780875847375
eBay Product ID (ePID)94745526

Product Key Features

Book TitleStanding Room only : Strategies for Marketing the Performing Arts
Number of Pages576 Pages
LanguageEnglish
TopicBusiness Aspects
Publication Year1997
GenrePerforming Arts
AuthorPhilip. Kotler, Joanne Scheff
FormatHardcover

Dimensions

Item Height4.6 in
Item Weight48 Oz
Item Length9.6 in
Item Width7.8 in

Additional Product Features

Intended AudienceTrade
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