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Sports and Entertainment Marketing Updated, Precision Exams Edition by Ken Kaser and Dotty B. Oelkers (2018, Hardcover)
Better World Books West (383244)
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About this product
Product Identifiers
PublisherCengage South-Western
ISBN-101337904023
ISBN-139781337904025
eBay Product ID (ePID)242625698
Product Key Features
Number of Pages448 Pages
LanguageEnglish
Publication NameSports and Entertainment Marketing Updated, Precision Exams Edition
SubjectMarketing / General, Business Aspects, General, Advertising & Promotion, Teaching Methods & Materials / General
Publication Year2018
FeaturesRevised
TypeTextbook
Subject AreaSports & Recreation, Education, Business & Economics
AuthorKen Kaser, Dotty B. Oelkers
FormatHardcover
Dimensions
Item Height11 in
Item Weight41.7 Oz
Item Length1 in
Item Width8.5 in
Additional Product Features
Edition Number4
Intended AudienceCollege Audience
LCCN2018-300809
Dewey Edition23
IllustratedYes
Dewey Decimal796.0698
Table Of Content1. What Is Sports and Entertainment Marketing?2. Putting the Customer First.3. Sports and Entertainment Means Business.4. The Wide World of Sports and Entertainment.5. Marketing-Information Management.6. The Product is Sports and Entertainment.7. Managing the Channels.8. The Economics of Supply and Demand.9. Sports and Entertainment Promotion.10. Promotional Planning.11. Selling Sports and Entertainment.12. The Marketing Game Plan.13. Sports and Entertainment Legal Issues.14. Business Ownership and Leadership.15. Scoring a Career.
Edition DescriptionRevised edition
SynopsisSPORTS AND ENTERTAINMENT MARKETING, 4E incorporates feedback from instructors across the country. It includes expanded coverage, updated content, and exciting new features. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. Features throughout the textbook encourage students to relate marketing concepts to real-life businesses with exciting examples of famous athletes and celebrities while each chapter also offers a group project and preparation for BPA, DECA, and FBLA competitive events.MindTap for Sports and Entertainment Marketing Updated, Precision Exams Edition, 4th edition is the digital learning solution that helps teachers engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. MindTap for this course includes the full, interactive eBook as well as auto-graded reading activities throughout the eBook for each lesson as well as student tools like flashcards, practice quizzes, and auto-graded homework and tests., SPORTS AND ENTERTAINMENT MARKETING, 4E incorporates feedback from instructors across the country. It includes expanded coverage, updated content, and exciting new features. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. Features throughout the textbook encourage students to relate marketing concepts to real-life businesses with exciting examples of famous athletes and celebrities while each chapter also offers a group project and preparation for BPA, DECA, and FBLA competitive events. MindTap for Sports and Entertainment Marketing Updated, Precision Exams Edition, 4th edition is the digital learning solution that helps teachers engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. MindTap for this course includes the full, interactive eBook as well as auto-graded reading activities throughout the eBook for each lesson as well as student tools like flashcards, practice quizzes, and auto-graded homework and tests.
LC Classification NumberGV716
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