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There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. And yet body, t even the geekiest geek, can afford to igre the opportunity and the power that lies in deploying social media for marketing techlogy, both to geeks and to the rest of the world. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in techlogy marketing efforts. They lucidly share how you, in a tech marketing strategy, analysis or implementation role, can harness its energy for your company. Peppered with actionable wisdom from start to finish, this enlightening book kicks off by highlighting a truism that is often overlooked--the fact that social media has been made possible purely by geek invation. Geeks have created this unique, powerful medium of communication just as they have created and enabled every digitally-based form of creative expression that makes social media interesting, engaging and popular. Geeks are thing if t smart. So they can quickly be brought to appreciate the value of anything that can assist them in creative technical problem-solving, in building a robust perspective of the big picture, or in finding a more interesting place or team or set of problems to work with. And that is exactly what social media is; a tool that techlogy marketer, geek or n-geek, can afford to be without. In this connected age body--geeks least of all--can afford to overlook the galvanizing capabilities of social media, all made possible by geek abilities, intelligence and insight. Entertaining and informative, the authors of Social Media Geek-to-Geek very rightly point out that there is rulebook or manual or IT department for social media. But the incisive and handy volume they have put together surely comes close to filling that gap.

Product Identifiers

PublisherSynopsys Press

ISBN-101617300071

ISBN-139781617300073

eBay Product ID (ePID)108627226

Product Key Features

Publication Year2011

SubjectSales & Marketing

Publication NameSocial Media Geek-To-Geek : Practical Insights for Technology Marketers

LanguageEnglish

TypeTextbook

AuthorRick Jamison, Kathy Schmidt Jamison

FormatTrade Paperback (Us) ,Unsewn / Adhesive Bound, Paperback / Softback

Dimensions

Height216mm

Width140mm

Weight218g

Additional Product Features

Intended AudienceScholarly & Professional

Date of Publication18/05/2011

Spine10mm

GenreSales & Marketing

Country of PublicationUnited States

Content NoteBlack & White Illustrations

Picture 1 of 1

Social Media Geek-To-Geek: Practical Insights for Technology Marketers by Rick Jamison (Paperback / softback, 2011)