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Social Media for Fashion Marketing: Storytelling in a Digital World by Wendy K. Bendoni (Paperback, 2017)
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ApproximatelyRM 309.55
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About this product
Product Information
Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics - Rules of Digital Storytelling - Rethinking Gamification - Strategic Digital Marketing - The Role of Citizen Journalists - The Social Media Looking Glass - World of Influencer Marketing - Visual Consumption Economy - Global Perspective of Social MediaProduct Identifiers
PublisherBloomsbury Publishing
ISBN-139781474233323
eBay Product ID (ePID)233601539
Product Key Features
Number of Pages272 Pages
LanguageEnglish
Publication NameSocial Media for Fashion Marketing: Storytelling in a Digital World
Publication Year2017
SubjectMarketing, Business
TypeTextbook
AuthorWendy K. Bendoni
FormatPaperback
Dimensions
Item Height270 mm
Item Weight908 g
Item Width210 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorWendy K. Bendoni
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