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Social Media Marketing for Business : Scaling an Integrated Social Media Strategy Across Your Organization by Andrew Jenkins (2022, Hardcover)

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Price:
US $84.96
ApproximatelyRM 360.50
+ $20.74 shipping
Estimated delivery Fri, 22 Aug - Wed, 3 Sep
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About this product

Product Identifiers

PublisherKogan Page, The Limited
ISBN-101398603716
ISBN-139781398603714
eBay Product ID (ePID)25050366424

Product Key Features

Number of Pages248 Pages
LanguageEnglish
Publication NameSocial Media Marketing for Business : Scaling an Integrated Social Media Strategy Across Your Organization
Publication Year2022
SubjectE-Commerce / Internet Marketing, Commerce, Strategic Planning
TypeTextbook
Subject AreaBusiness & Economics
AuthorAndrew Jenkins
FormatHardcover

Dimensions

Item Height0.1 in
Item Weight21.8 Oz
Item Length0.9 in
Item Width0.6 in

Additional Product Features

Intended AudienceCollege Audience
LCCN2021-058696
Dewey Edition23
ReviewsUse of social media for business has accelerated over the last 5 years in its sophistication. Jenkins explains the process for the beginner and expert alike and sets a new base line that others will now need to reach., A lot of organizations don't place enough value on their social media activities and consequently mess it up. This book will show you how to get it right and use social media marketing to build your brand, strengthen customer relationships and increase sales., Social media is a beast, and this book shows you how to tame it. From governance to ROI, Social Media Marketing for Business provides the operating system for how to make your social media work for you. This permanent desk resource is perfect for the entrepreneur, marketer, or leader working to master social media marketing., Andrew Jenkins is my go-to guy for social media marketing strategy and know-how, and this book is packed with his unique expertise, deep experience and extensive knowledge., This is the ultimate guide to running social in a medium or large organization. Practical, current, and indispensable!, Full of strategic wisdom and practical experience. This is the kind of knowledge you will want to apply in your business right now.
IllustratedYes
Dewey Decimal658.872
Table Of Content** Chapter - 00: Introduction; ** Chapter - 01: You're in charge of social media, now what?; ** Chapter - 02: The who/what/where of your social media and content audit; ** Chapter - 03: Social media governance and policy development; ** Chapter - 04: Content! Content! Content!; ** Chapter - 05: Training; ** Chapter - 06: Analytics and ROI; ** Chapter - 07: Employee advocacy and personal branding; ** Chapter - 08: In-house or outsource; ** Chapter - 09: Beware bright shiny syndrome; ** Chapter - 10: Your social media operating model; ** Chapter - 11: Giving up control; ** Chapter - 12: Paid social media; ** Chapter - 13: Hashtags; ** Chapter - 14: Humanity; ** Chapter - 15: Bringing it all together;
SynopsisMaximize the success of your social media marketing by creating a complete strategy that is integrated throughout your organization and built around engaging content and measurable campaigns., Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence. Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Containing an array of international case study examples from organizations such as The World Wildlife Fund (WWF), Deloitte Digital, Dell, Burger King and LVMH, Social Media Marketing for Business explores how to build a supportive culture, get buy-in and the common pitfalls to avoid. Supported by a content calendar templates, content marketing framework and online presentation slides, this book is a one-stop-shop for developing effective social media marketing strategies and integrating them within your business.
LC Classification NumberHF5414
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