Six Rules for Brand Revitalization : Learn How Companies Like Mcdonald's Can Re-Energize Their Brands by Joan Kiddon and Larry Light (2009, Hardcover)

World of Books Ltd (10725035)
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About this product

Product Identifiers

PublisherWharton School Publishing
ISBN-100136043313
ISBN-139780136043317
eBay Product ID (ePID)86727650

Product Key Features

Subject AreaReference, Business & Economics
Publication NameSix Rules for Brand Revitalization : Learn How Companies Like Mcdonald's Can Re-Energize Their Brands
SubjectMarketing / General, Consumer Guides, Corporate & Business History
Publication Year2009
TypeNot Available
FormatHardcover
LanguageEnglish
AuthorJoan Kiddon, Larry Light
Number of Pages240 Pages

Dimensions

Item Length9.2 in
Item Height0.7 in
Item Weight16.2 oz.
Item Width6.2 in
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