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Sharing Behavior of Brand Crisis Information on Social Media : A Case Study of Chinese Weibo by Changzheng Yang (2022, Hardcover)

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Price:
AU $40.00
ApproximatelyRM 109.03
+ $50.00 shipping
Estimated delivery Thu, 28 Aug - Mon, 8 Sep
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About this product

Product Identifiers

PublisherSpringer
ISBN-109811666660
ISBN-139789811666667
eBay Product ID (ePID)15049912104

Product Key Features

Original LanguageChinese
Book TitleSharing Behavior of Brand Crisis Information on Social Media : a Case Study of Chinese Weibo
Number of PagesXi, 283 Pages
LanguageEnglish
Publication Year2022
TopicMarketing / General, Consumer Behavior, Media Studies, E-Commerce / Online Trading, E-Commerce / Internet Marketing
IllustratorYes
GenreBusiness & Economics, Social Science
AuthorChangzheng Yang
FormatHardcover

Dimensions

Item Weight21.6 Oz
Item Length9.3 in
Item Width6.1 in
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