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Sage Key concepts Ser.: Key Concepts in Public Relations by Mike Hogan, Quentin Langley, Nick Mosdell, Elliot Pill and Bob Franklin (2009, Trade Paperback)
Better World Books West (395050)
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About this product
Product Identifiers
PublisherSAGE Publications, The Limited
ISBN-101412923190
ISBN-139781412923194
eBay Product ID (ePID)110936062
Product Key Features
Number of Pages272 Pages
Publication NameKey concepts in Public Relations
LanguageEnglish
Publication Year2009
SubjectPublic Relations
TypeTextbook
AuthorMike Hogan, Quentin Langley, Nick Mosdell, Elliot Pill, Bob Franklin
Subject AreaBusiness & Economics
SeriesSage Key concepts Ser.
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight13.1 Oz
Item Length8.2 in
Item Width5.9 in
Additional Product Features
Intended AudienceCollege Audience
Reviews'Offers the reader a concise and very readable tour through the many facets of PR. It provides a solid overview of the PR industry, suitable not only for students of PR and communication studies, but also those of us who feel the need to ground ourselves with an easy to use reference book, which is organised well enough to enable the reader to dip in and out… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration. The plethora of facts and theories is handled skilfully and the erudition worn so lightly that the best compliment a reader can make is that one is barely conscious of the huge amount of ground covered by the book and that it is the work of five different authors… Ultimately, it is the sheer variety of topics covered that impresses, as if the authors are deliberately making a point of the breadth of PR today' - Communication Director, Offers the reader a concise and very readable tour through the many facets of PR. It provides a solid overview of the PR industry, suitable not only for students of PR and communication studies, but also those of us who feel the need to ground ourselves with an easy to use reference book, which is organised well enough to enable the reader to dip in and out... Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one youll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration. The plethora of facts and theories is handled skilfully and the erudition worn so lightly that the best compliment a reader can make is that one is barely conscious of the huge amount of ground covered by the book and that it is the work of five different authors... Ultimately, it is the sheer variety of topics covered that impresses, as if the authors are deliberately making a point of the breadth of PR today - Communication Director, 'Offers the reader a concise and very readable tour through the many facets of PR. It provides a solid overview of the PR industry, suitable not only for students of PR and communication studies, but also those of us who feel the need to ground ourselves with an easy to use reference book, which is organised well enough to enable the reader to dip in and out'e¦ Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration. The plethora of facts and theories is handled skilfully and the erudition worn so lightly that the best compliment a reader can make is that one is barely conscious of the huge amount of ground covered by the book and that it is the work of five different authors'e¦ Ultimately, it is the sheer variety of topics covered that impresses, as if the authors are deliberately making a point of the breadth of PR today' - Communication Director, 'Offers the reader a concise and very readable tour through the many facets of PR. It provides a solid overview of the PR industry, suitable not only for students of PR and communication studies, but also those of us who feel the need to ground ourselves with an easy to use reference book, which is organised well enough to enable the reader to dip in and out... Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration. The plethora of facts and theories is handled skilfully and the erudition worn so lightly that the best compliment a reader can make is that one is barely conscious of the huge amount of ground covered by the book and that it is the work of five different authors... Ultimately, it is the sheer variety of topics covered that impresses, as if the authors are deliberately making a point of the breadth of PR today' - Communication Director, 'Offers the reader a concise and very readable tour through the many facets of PR. It provides a solid overview of the PR industry, suitable not only for students of PR and communication studies, but also those of us who feel the need to ground ourselves with an easy to use reference book, which is organised well enough to enable the reader to dip in and oute Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration. The plethora of facts and theories is handled skilfully and the erudition worn so lightly that the best compliment a reader can make is that one is barely conscious of the huge amount of ground covered by the book and that it is the work of five different authorse Ultimately, it is the sheer variety of topics covered that impresses, as if the authors are deliberately making a point of the breadth of PR today' - Communication Director
Dewey Edition22
Dewey Decimal659.2
Table Of ContentAccount Management Advertising Advertising - codes Advertising Online Advertorials Agenda Setting Alternative Media Annual General Meeting Audience Audience - Radio Audience - Television Blog, Blogger, Blogosphere Bottom Line Boundary Spanner Brand Stretching Branding Budget Business to Business (B2B) Campaign Celebrity Censorship Circulation - Newspapers Circulation - Internet Client Codes of Conduct Commercial Speech Communication Communication Audit Communication Strategy Conflict of Interest Consultancy Consumer Public Relations Contacts Content Analysis CPD - Continuous Professional Development Convergence Copyright Corporate Communication Corporate Social Responsibility Creativity Crisis Public Relations Cybersquatting Dark Sites Defamation Demographics Destination brand Diversity Dumbing Down Editor Embargo Ethics Evaluation Event Management Excellence Theory Fifth Estate Focus Groups Fourth Estate Freelance Financial Public Relations Friday night Drop Full Service Gatekeeper Globalisation Google dance Google Earth Google games Government Public Relations Guanxi Healthcare Public Relations Hofstede Hong Bo Horizon Scanning Human Resources In House Infotainment Information Subsidies Internet Internet Public Relations Journalism Journalist Key Figure Interviews Key Messages Lobby Lobbying Manufacturing Consent Marketing (mix) Mass Communication Media Briefing Media Relations Media Training Methodology Military Public Relations/Embedded Journalists Mission Statement Models In Public Relations Networking News News Agency/Press Association News Angle News management News Value News Rooms NGOs Nibs (news in Brief) On Message On/Off The Record Party Conferences Perception Management Persuasion Photo Opportunity Pitch/Pitching PReditorial Press Conferences Press Packs Press Releases Privacy Pro Bono Promotion (1) Promotion (2) Propaganda Public Inquiry Public Opinion Public Relations Public Relations Education and Training Public Relations (Internal) Public Relations Planning Publics Public Service Broadcasting Public Relations Democracy Q and As Quantitative and Qualitative Methods Rebuttals Regulation - Internet Regulation - Press (Ownership and Content) Regulation - Radio Regulation - Television Reputation Management Research (Communication) Research (Sponsored) Response Statement Risk Management Rogue Sites Rolling News Rolling News Deadlines Sampling Sell-In Situation Analysis SMART Objectives Social Marketing Social Media Soundbites Sources - Relations with Journalists Sources - Influence on Editorial Spin Spin Doctor Spoiler Sponsorship Stakeholder Analysis Strategy Syndicated radio Tapes Talking Head Target Audience Think Tanks Trade Bodies Trade Press Triple Bottom Line Video News Release Web 2.0 Western Model (Dominance of) Wikis
SynopsisThe SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensible study aids and guides to comprehension. Key Concepts in Public Relations: " Provides a comprehensive, easy-to-use overview to the field " Covers over 150 central concepts in PR " Paves the way for students to tackle primary texts " Grounds students in both practice and theory " Takes it further with recommended reading Bob Franklin, Mike Hogan, Quentin Langley Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies., Key Concepts in Public Relations: Provides a comprehensive, easy-to-use overview to the field Covers over 150 central concepts in PR Paves the way for students to tackle primary texts Grounds students in both practice and theory Takes it further with recommended reading, "This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also." - Robbie Smyth, Griffith College Dublin "Offers the reader a concise and very readable tour through the many facets of PR... Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one youll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration." - Communication Director The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Public Relations: Provides a comprehensive, easy-to-use overview to the field. "Covers over 150 central concepts in PR. Paves the way for students to tackle primary texts. Grounds students in both practice and theory. Takes it further with recommended reading. Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies., Electronic Inspection Copy available for instructors here "A very timely book for students and managers related to business opportunities and risks inherent in emerging markets. Written by some of the foremost experts in international business, it is a comprehensive, practical and highly readable book." Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, Atlanta, US There are many texts available on International Business, but only a few provide a comprehensive coverage of emerging markets, which now play a major role in global business and therefore require deeper study and analysis. This accessible and engaging text focuses solely on these markets and provides extensive coverage. BRICs and other major emerging markets are examined in-depth. Prominent topics regarding emerging markets such as effects of globalization, rise of disposable income, urbanization, economic reforms, new opportunities as well as characteristics of multinationals and domestic firms within such markets are discussed. Real life examples, detailed data and graphs provide a comprehensive framework for a thorough understanding. This fully revised and updated edition reflects the current issues, changes, challenges and opportunities facing businesses in emerging markets, including entry and negotiation processes, as well as risks and strategies. The text is accompanied by a companion website which includes full text articles for each chapter, answers to end of chapter questions, and detailed chapter slides for tutors. This text is essential reading for advanced undergraduate and postgraduate students studying international business and emerging markets as well as practitioners who want to increase their understanding of such markets. Visit the Companion Webiste at www.sagepub.co.uk/cavusgil S. Tamer Cavusgil is Fuller E. Callaway Professorial Chair and Executive Director, CIBER, at Georgia State University, U.S Pervez N. Ghauri is a Professor of International Business at King's College London, UK Ayse A. Akcal is a Research Associate in International Business at King's College London, UK
LC Classification NumberHD59
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