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Rhetoric, Innovation, Technology : Case Studies of Technical Communication in Technology Transfer by Stephen Doheny-Farina (1992, Hardcover)
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About this product
Product Identifiers
PublisherMIT Press
ISBN-100262041294
ISBN-139780262041294
eBay Product ID (ePID)67071
Product Key Features
Number of Pages294 Pages
LanguageEnglish
Publication NameRhetoric, Innovation, Technology : Case Studies of Technical Communication in Technology Transfer
Publication Year1992
SubjectInformation Theory, Social Aspects, Technical Writing
TypeTextbook
AuthorStephen Doheny-Farina
Subject AreaComputers, Technology & Engineering
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight21.5 Oz
Item Length9.1 in
Item Width6.3 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN91-036904
Dewey Edition20
Grade FromCollege Graduate Student
IllustratedYes
Dewey Decimal338.926
SynopsisStephen Doheny-Farina shows that the technical and commercial processes of turning technologies into products are, in significant ways, communication processes., Stephen Doheny-Farina shows that the technical and commercial processes of turning technologies into products are, in significant ways, communication processes. Improving the way that technology is transferred from laboratory to marketplace is central to improving American productivity and competitiveness in a global economy. In this provocative analysis, Stephen Doheny-Farina shows that the technical and commercial processes of turning technologies into products are, in significant ways, communication processes. He explores the key role that technical communicators must play in the movement of technology from expert designers and developers to users. Several lengthy case studies illustrate the rhetorical issues involved in technology transfers as well as the rhetorical barriers to their success. Doheny-Farina argues that processes typically called information transfer and technology transfer are not transfers at all but instead are series of personal constructions and reconstructions of knowledge, expertise, and technologies by the participants attempting to adapt technological innovations for social uses.Underscoring the rhetorical nature of any technology transfer, the case studies describe the powerful effect that a startup company's business plan can have on its future (including the many factors that surround the writing of a business plan), the rhetorical barriers to the transfer of an experimental artificial heart from a university research hospital to a biomedical products manufacturer, and two compelling situations that call for the inclusion of technical writers in new product development from its inception. A final chapter focuses on the important elements in the education of technical communicators and an appendix discusses classroom applications and includes a fictional case incorporating issues of intraorganizational barriers to collaboration in the new product development process.
LC Classification NumberT10.5.D64 1992
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