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Retail Geography and Intelligent Network Planning by Mark Birkin, Graham Clarke, Martin P. Clarke (Paperback, 2002)

The_Book_Fountain (183531)

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About this product

Product Information

This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses. Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia Numerous global case studies are used to show keys issues Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment Describes how retailers can plan their cross channel network strategy for the future

Product Identifiers

PublisherJohn Wiley & Sons Inc

ISBN-139780471498032

eBay Product ID (ePID)96527124

Product Key Features

Number of Pages296 Pages

Publication NameRetail Geography and Intelligent Network Planning

LanguageEnglish

SubjectGeography & Geosciences, Sustainability, Business

Publication Year2002

TypeTextbook

AuthorMark Birkin, Graham Clarke, Martin P. Clarke

FormatPaperback

Dimensions

Item Height241 mm

Item Weight524 g

Item Width168 mm

Additional Product Features

Country/Region of ManufactureUnited States

Title_AuthorMark Birkin, Martin P. Clarke, Graham Clarke