About this product

Product Information

Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, techlogical diffusion, and convergence and new markets continue to reshape the industry

Product Identifiers

PublisherFocal Press, Taylor & Francis Ltd

ISBN-100240812387

ISBN-139780240812380

eBay Product ID (ePID)96760286

Product Key Features

Number of Pages448 Pages

Publication NameRecord Label Marketing

LanguageEnglish

Publication Year2009

SubjectSales & Marketing

TypeTextbook

AuthorAmy Macy, Tom Hutchison, Paul Allen

Subject AreaTechnology & Engineering, Music, Business & Economics

FormatPaperback

Dimensions

Item Height1 in

Item Weight34.4 Oz

Item Length9.2 in

Item Width7.5 in

Height234mm

Width190mm

Weight975g

Additional Product Features

Date of Publication28/09/2009

Edition Number2

Intended AudienceCollege Audience

Place of PublicationOxford

Spine20mm

GenreSales & Marketing

Country of PublicationUnited Kingdom

Author BiographyPaul Allen is Associate Professor in the Department of Recording Industry at Middle Tennessee State University and co-author of Record Label Marketing, also published by Focal Press. He is also a frequent lecturer at other universities on artist management and other music business subjects. His career work has included radio, TV, political management, and the music business.

Content NoteIllustrations

Edition Statement2nd Revised Edition