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About this product
Product Identifiers
PublisherPearson Education, The Limited
ISBN-100273659030
ISBN-139780273659037
eBay Product ID (ePID)2358764
Product Key Features
Edition3
Book TitlePyramid Principle : Present Your Thinking So Clearly That the Ideas Jump Off the Page and into the Reader's Mind
Number of Pages192 Pages
LanguageEnglish
TopicBusiness Communication / General, Business Writing
Publication Year2002
IllustratorYes
FeaturesRevised
GenreBusiness & Economics
AuthorBarbara Minto
FormatHardcover
Dimensions
Item Height0.7 in
Item Weight16.2 Oz
Item Length9.5 in
Item Width6.3 in
Additional Product Features
TitleLeadingThe
Dewey Edition19
Dewey Decimal808/.066651021
Table Of ContentPreface PART 1 THE PYRAMID PRINCIPLE: LOGIC IN WRITING 1. Why a pyramid structure 2. The substructures within the pyramid 3. How to build a pyramid structure 4. Fine points of introductions 5. Deduction and induction: the difference 6. How to highlight the structure PART 2 THE PYRAMID PRINCIPLE: LOGIC IN THINKING 7. Questioning the order of a grouping 8. Questioning the problem-solving process 9. Questioning the summary statement 10. Putting it into readable words Appendix: Problem solving in structureless situations
Edition DescriptionRevised edition
SynopsisWhat is it that enables some people to put complex ideas across persuasively in writing, while others struggle to articulate their thoughts? How often have you had to work hard to produce clear reports, papers, analyses, presentations and memos? The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success. The Pyramid Principle explains how to: think creatively, reason lucidly, and express ideas with clarity define complex problems and establish the objectives of any document assess your ideas and recognize their relative importance structure your reasoning into a coherent and transparent argument analyze your argument to confirm its effectiveness. Barbara Minto's best-selling book, now in its third edition, is based on the concept that any grouping of ideas is easier to comprehend if it is pre-sorted into a logical structure before being committed to paper, and experience has shown that a 'top-down' pyramid structure is the most readily understood. Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the reader's mind with a minimum of effort and a maximum of effect. Bring your ideas to life!, The Pyramid Principle shows you how to structure and present your arguments with the clarity and precision that will gain immediate understanding from your audience.
