Picture 1 of 3
Stock photo
Picture 1 of 3
Stock photo
Product Planning Essentials by Kenneth B. Kahn (2011, Trade Paperback)
TextbooksXpress (3683)
98.6% positive feedback
Price:
US $16.30
ApproximatelyRM 69.16
Free shipping
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Condition:
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Identifiers
PublisherRoutledge
ISBN-10076562608X
ISBN-139780765626080
eBay Product ID (ePID)10038512470
Product Key Features
Number of Pages280 Pages
LanguageEnglish
Publication NameProduct Planning Essentials
SubjectGeneral, Production & Operations Management, Public Policy / Regional Planning
Publication Year2011
TypeTextbook
Subject AreaPolitical Science, Business & Economics
AuthorKenneth B. Kahn
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight14.4 Oz
Item Length6 in
Item Width9 in
Additional Product Features
Edition Number2
Intended AudienceCollege Audience
Dewey Edition22
IllustratedYes
Dewey Decimal658.5/75
Table Of Content1. Introduction to Product Planning 2. Strategy and Process 3. Organizing People 4. Opportunity Identification 5. Concept Generation 6. Concept Evaluation 7. Technical Development 8. Design 9. Market Planning 10. Commercialization and Launch 11. Life Cycle Management 12. Global Issues in Product Planning 13. Legal and Public Policy Considerations for Product Planning 14. Product Planning Best Practices
Edition DescriptionRevised edition,New Edition
SynopsisConcise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation. Changes to the Second Edition * Addition of two chapters on design and legal considerations. * Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development. * Simplified technical discussions of planning techniques for improved comprehension. * Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter., Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation. Changes to the Second Edition - Addition of two chapters on design and legal considerations. - Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development. - Simplified technical discussions of planning techniques for improved comprehension. - Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter., Both concise and comprehensive, this engaging text addresses the complex, interdisciplinary nature of
LC Classification NumberTS170.K34 2011
Be the first to write a review
