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Principles of Marketing by Philip Kotler (1996, Hardcover)
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About this product
Product Identifiers
PublisherPrentice Hall PTR
ISBN-100131659030
ISBN-139780131659032
eBay Product ID (ePID)88195405
Product Key Features
Book TitlePrinciples of Marketing
Number of PagesXx, 956 Pages
LanguageEnglish
TopicMarketing / General
Publication Year1996
IllustratorYes
GenreBusiness & Economics
TypeTextbook
AuthorPhilip Kotler
FormatHardcover
Dimensions
Item Weight56.9 oz.
Item Length9.8 in
Item Width7.5 in
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