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Power Play: Elon Musk, Tesla, and the Bet of the Century by Tim Higgins (Hardcover, 2021)
World of Books Ltd (10441854)
98.6% positive feedback
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About this product
Product Information
The fast-paced business story of Tesla- Elon Musk's battle to build the mass-market electric car to change the world Inside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the world's greatest car and the race to drive the future. Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary and to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets and his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground- the electric car. When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential and they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition. Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics repeatedly taking the company he had funded himself to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three? Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama- the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds... and changed the future.Product Identifiers
PublisherEbury Publishing
ISBN-139780753554371
eBay Product ID (ePID)25049037970
Product Key Features
Number of Pages400 Pages
Publication NamePower Play: Elon Musk, Tesla, and the Bet of the Century
LanguageEnglish
SubjectEngineering & Technology, Evolution, Business
Publication Year2021
TypeTextbook
AuthorTim Higgins
Subject AreaBiographies & True Stories
FormatHardcover
Dimensions
Item Height242 mm
Item Weight616 g
Item Width160 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorTim Higgins
TopicMotor Vehicles
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