Picture 1 of 1
Stock photo
Picture 1 of 1
Stock photo
Postcolonial Studies: Promise of Diversity : How Brazilian Brand Capitalism Affects Precarious Identities and Work by Nicolas Wasser (2017, Trade Paperback)
Rarewaves (644931)
98.2% positive feedback
Price:
US $60.15
ApproximatelyRM 255.23
+ $3.99 shipping
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Condition:
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Identifiers
PublisherTranscript Verlag
ISBN-103837637549
ISBN-139783837637540
eBay Product ID (ePID)242504234
Product Key Features
Number of Pages298 Pages
LanguageEnglish
Publication NamePromise of Diversity : How Brazilian Brand Capitalism Affects Precarious Identities and Work
SubjectConsumer Guides, Sociology / General, Gender Studies, Anthropology / Cultural & Social
Publication Year2017
TypeNot Available
AuthorNicolas Wasser
Subject AreaRéférence, Social Science
SeriesPostcolonial Studies
FormatTrade Paperback
Dimensions
Item Height0.1 in
Item Weight13.8 Oz
Item Length0.9 in
Item Width0.6 in
Additional Product Features
TitleLeadingThe
IllustratedYes
Table Of ContentFrontmatter 1 Table of Contents 5 Acknowledgments 9 1. Introduction 13 2. Governing through desires Brands, identities and the case of Visibly Hot 29 3. Longing to be different 103 4. Affective labor 165 5. (Un)fulfilled promises and different conflicts 221 6. Conclusion 269 7. Bibliography 277
Intended AudienceScholarly & Professional
SynopsisNicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young lesbian, gay, and black sales employees align themselves with the ambivalent promises put forward by diversity management. Their affective labor, the study argues, is at the center of new and globally unfolding regimes of the precarious. This is a rich sociological account from the Global South that shows how neoliberal logics of self-optimization both traverse and fuel the aspirations of the minoritized., Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young - lesbian, gay and black - sales employees align themselves with the ambivalent promises put forward by diversity management. Their affective labor, the study argues, is at the center of new and globally unfolding regimes of the precarious. Readers will thus find a rich sociological account from the Global South on how neoliberal logics of self-optimization both traverse and fuel the aspirations of the minoritized.
LC Classification NumberHD6060.65.B6
Be the first to write a review
