Reviews'This book engages a range of topic relevant to university courses in fields such as English, History and Cultural Studies. It will also appeal to fans of Bond and popular culture. The playboy and James Bond is concise, fluent and eminently readable, striking the right balance between sharp analysis and telling a compelling story.' Professor Christoph Linder, University of Oregon 'The more fascinating part of Hines's analysis, however, goes beyond the two enterprises' mutual boosting to spotlight the astonishingly parallel guidance they provided in encouraging male consumerism. One of the shared foci, on "fetishized mechanical objects", was represented by Bond's Aston Martin DB5 car and the Playboy automated round bed. Both Playboy and Bond encouraged the commodification of women and guilt-free (hetero-)sexuality, as evidences by the Bond girls and Playboy Bunnies. Both championed elaborate male grooming routines, gourmet food and alcohol, and travel to exotic locations ... [This book] would be of use to scholars and teachers of intertextual analysis, magazine studies, and gender and sex in the media. It could also make an excellent addition to the reading lists of seminars on fanship studies or fan magazines.' Journal of Magazine Media, 'This book engages a range of topic relevant to university courses in fields such as English, History and Cultural Studies. It will also appeal to fans of Bond and popular culture. The playboy and James Bond is concise, fluent and eminently readable, striking the right balance between sharp analysis and telling a compelling story.'Professor Christoph Linder, University of Oregon'The more fascinating part of Hines's analysis, however, goes beyond the two enterprises' mutual boosting to spotlight the astonishingly parallel guidance they provided in encouraging male consumerism. One of the shared foci, on "fetishized mechanical objects", was represented by Bond's Aston Martin DB5 car and the Playboy automated round bed. Both Playboy and Bond encouraged the commodification of women and guilt-free (hetero-)sexuality, as evidences by the Bond girls and Playboy Bunnies. Both championed elaborate male grooming routines, gourmet food and alcohol, and travel to exotic locations . [This book] would be of use to scholars and teachers of intertextual analysis, magazine studies, and gender and sex in the media. It could also make an excellent addition to the reading lists of seminars on fanship studies or fan magazines.'Journal of Magazine Media, "This book engages a range of topic relevant to university courses in fields such as English, History and Cultural Studies. It will also appeal to fans of Bond and popular culture. The playboy and James Bond is concise, fluent and eminently readable, striking the right balance between sharp analysis and telling a compelling story." - Professor Christoph Linder, University of Oregon "This book engages a range of topics relevant to university courses in fields such as English, History, and Cultural Studies. It will also appeal to fans of Bond and popular culture. The Playboy Bond is concise, fluent, and eminently readable, striking the right balance between sharp analysis and telling a compelling story." - Christoph Lindner, University of Oregon, 'This book engages a range of topic relevant to university courses in fields such as English, History and Cultural Studies. It will also appeal to fans of Bond and popular culture. The playboy and James Bond is concise, fluent and eminently readable, striking the right balance between sharp analysis and telling a compelling story.'Professor Christoph Linder, University of Oregon, "This book engages a range of topic relevant to university courses in fields such as English, History and Cultural Studies. It will also appeal to fans of Bond and popular culture. The playboy and James Bond is concise, fluent and eminently readable, striking the right balance between sharp analysis and telling a compelling story." - Professor Christoph Linder, University of Oregon
IllustratedYes
Table Of ContentIntroduction 1 Before the Bond 2 The literary Bond 3 The Connery Bond 4 The consumer Bond 5 The Bond women 6 The Bond beyond Index
SynopsisThis is the first book to focus on James Bond's relationship to the playboy ideal through the sixties and beyond. Examining aspects of the Bond phenomenon and the playboy lifestyle, it considers how ideas of gender and consumption were manipulated to construct and reflect a powerful male fantasy in the post-war era. This analysis of the close association and relations between the emerging cultural icons of James Bond and the playboy is particularly concerned with Sean Connery's definitive Bond as he was promoted and used by the media. By exploring the connections that developed between Bond and Playboy magazine within a historical framework, the book offers new insights into these related phenomena and their enduring legacy in popular culture. -- ., This is the first book to focus on James Bond's relationship to the playboy ideal through the sixties and beyond. Examining aspects of the Bond phenomenon and the playboy lifestyle, it considers how ideas of gender and consumption were manipulated to construct and reflect a powerful male fantasy in the post-war era. This analysis of the close association and relations between the emerging cultural icons of James Bond and the playboy is particularly concerned with Sean Connery's definitive Bond as he was promoted and used by the media. By exploring the connections that developed between Bond and Playboy magazine within a historical framework, the book offers new insights into these related phenomena and their enduring legacy in popular culture., A study of the Bond phenomenon and its relation to the rise of playboy culture from the 1960s onwards., This is the first book-length study to focus on James Bond's relationship to the playboy ideal during the sixties and beyond. The book examines aspects of the Bond phenomenon and the playboy lifestyle, best represented in the pages of Playboy magazine, and considers how they are interconnected, especially in terms of gender and consumption, to construct and reflect a powerful male fantasy in the post-war era onwards. This analysis of the close association and relations between the emerging cultural icons of James Bond and the playboy is particularly concerned with Sean Connery's definitive Bond as seen in the films and promoted and used by the media. By exploring the connections between Bond and Playboy within the historical framework and contemporary debates, this book offers new insights into the related phenomena and their enduring legacy in popular culture. Throughout, the book traces and analyses key aspects of the development of James Bond's connections to the lifestyle fantasy and image of the playboy. These connections are rooted in the fifties and were formalised in Playboy during the 1960s with the help of Ian Fleming and his Bond novels, followed by the rising popularity of the big screen character first played by Connery, which established other associations that still remain influential today. This book will contribute to the growing area of Bond studies as well as to the study of popular culture, and will interest scholars and students in these and other fields of research.