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Persuasion : Social Influence and Compliance Gaining by John S. Seiter and Robert H. Gass (2022, Trade Paperback)
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About this product
Product Identifiers
PublisherTaylor & Francis Group
ISBN-100367528487
ISBN-139780367528485
eBay Product ID (ePID)24057239336
Product Key Features
Number of Pages500 Pages
LanguageEnglish
Publication NamePersuasion : Social Influence and Compliance Gaining
SubjectCommunication Studies, General, Social Psychology
Publication Year2022
TypeTextbook
AuthorJohn S. Seiter, Robert H. Gass
Subject AreaLanguage Arts & Disciplines, Psychology
FormatTrade Paperback
Dimensions
Item Weight36.8 Oz
Item Length10 in
Item Width7 in
Additional Product Features
Edition Number7
Intended AudienceCollege Audience
LCCN2021-045100
Dewey Edition23
IllustratedYes
Dewey Decimal303.342
Table Of ContentPreface Acknowledgements 1 Why Study Persuasion? 2 What Constitutes Persuasion? 3 Attitudes and Consistency 4 Credibility 5 Communicator Characteristics and Persuasion 6 Conformity and Influence in Groups 7 Language and Persuasion 8 Nonverbal Influence 9 Structuring and Ordering Persuasive Messages 10 Compliance Gaining 11 Sequential Persuasion 12 Deception 13 Motivational Appeals 14 Visual Persuasion 15 Esoteric Forms of Persuasion 16 The Ethics of Persuasion Author Index Subject Index
SynopsisThe seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book's downloadable test bank, instructor's manual, and PowerPoint slides in preparing course material., The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news, ' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book's downloadable test bank, instructor's manual, and PowerPoint slides in preparing course material., The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts.
LC Classification NumberBF637.P4G34 2022
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