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Organic Social Media : How to Build Flourishing Online Communities by Jenny Li Fowler (2023, Trade Paperback)
Rarewaves (663454)
98.5% positive feedback
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About this product
Product Identifiers
PublisherKogan Page, The Limited
ISBN-101398612979
ISBN-139781398612976
eBay Product ID (ePID)12058791285
Product Key Features
Number of Pages232 Pages
LanguageEnglish
Publication NameOrganic Social Media : How to Build Flourishing Online Communities
SubjectMarketing / General, E-Commerce / Internet Marketing, Nonprofit Organizations & Charities / Marketing & Communications, Marketing / Research
Publication Year2023
TypeTextbook
AuthorJenny Li Fowler
Subject AreaBusiness & Economics
FormatTrade Paperback
Dimensions
Item Height0.5 in
Item Weight12.3 Oz
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceCollege Audience
LCCN2023-038305
ReviewsFilled with incredibly useful tips, valuable insights and actionable advice. This is the book I wish I had when I first started in social media marketing and should be required reading for social media managers everywhere., This is the book I wish I had starting out as a social media manager, but I know I'll be returning to throughout my career. Organic social media management can often feel like navigating the wild west. This book is the ultimate grounding guidebook to remind SMMs about what really matters and how to grow their channels. As a creator dedicated to improving mental health resources and eliminating burnout for social media managers, I was particularly moved by the section on social media and mental health. While this book is full of helpful ways to grow your career and your company's channels organically, we could all use these reminders to take a step back from time to time and take care of ourselves offline. Everyone with a career in social media management should have a copy of this book at the ready to consult and continue iterating. I certainly will., In a sea of noise telling you there's a trick or shortcut to success, Jenny captures the truth of organic social with a thoughtful and dedicated perspective. Her attention to culture, technology and, most importantly, the audience drives a connective and deeply human approach to how social should be used by brands, creators and the general public. A must-read for social media professionals of all stages, whether they need to learn or be reminded of what organic social can truly be., If it comes from the mind of Jenny Li Fowler , you can bet that it's not only accurate, but trustworthy and provocative; all non-negotiables when you're trying to evolve an industry. Jenny is a revolutionary thinker and a pragmatic doer. This is a must-read for anyone in the social media space., Jenny Li Fowler 's Organic Social Media is a critical read for social media professionals and marketing/communications leaders in all industries. Jenny does a wonderful job of advocating for community-centred content that is also strategic, sustainable and actually engages. The book is woven with lots of relevant examples, practical models and action steps, from creating goals to reporting on metrics. What I enjoyed the most was how it felt like a 1-1 coaching session with Jenny, as she writes in a conversational and honest tone about the realities and real opportunities of social media., This is the book I wish I had when I started my career in social media. Jenny breaks down the nuances of working in social media in a simple, digestible manner, providing strategies that social media professionals at any level can immediately implement for success., Jenny Li Fowler 's book offers the ultimate peace of mind for social media managers and companies looking to build their brand online. In the cluttered landscape of social media advice, Jenny offers refreshingly original and memorable frameworks you can implement in your every day. You'll gain the know-how to build a sustainable strategy to foster long-term social media growth and engagement. The best part? Jenny's foundational techniques will hold true regardless of future social media innovations. Her expertise shines through on every page, and you will benefit from her trusted guidance for years to come., Jenny's expertise in social truly shines throughout. My favourite section is the tactics vs. strategy (often confused even by leadership) because her clarity and explanation will truly help the social team in their uphill battle, especially when meme culture is taking over all content. I also loved the part about authenticity; that is the only way to be consistent and build a community that you can continue to uphold. Jenny's knowledge comes from being immersed in the internet and it translates wonderfully as lessons for both beginners in the industry and seniors who want to understand it better!, I have watched Jenny succeed across verticals (broadcasting, financial services, higher education) so it's a joy to see her first book in market. A wonderful balance of strategy and tactical tips, Organic Social Media delivers on Fowler's goals of knowledge transfer, thought leadership and inspiration. A must-read for social media practitioners and aficionados., Organic Social Media is a groundbreaking and insightful book that not only exceeds my expectations but will redefine the way I approach social media management. Across its ten chapters, Jenny Li Fowler masterfully navigates the complex world of how brands manage and leverage social media. The book's brilliance lies in its ability to seamlessly blend theory with practicality, making it equally valuable for both seasoned professionals and newcomers to the field. In essence, this gem of a book transforms the way we perceive and approach organic social media management, providing a holistic and empowering guide that is both timely and timeless. Whether you're a social media team of one or work with a full staff, this book is a must-read, offering a comprehensive roadmap to success in the ever-evolving world of digital communication. Organic Social Media is not just a game-changer; it's a life-changer for anyone in the field.
Dewey Edition23/eng/20230908
Dewey Decimal302.23/1
Table Of Content** Chapter - 01: Strategy versus tactics; ** Chapter - 02: Social media goalsetting; ** Chapter - 03: Who is your audience?; ** Chapter - 04: Choosing the right platforms; ** Chapter - 05: Content discovery; ** Chapter - 06: The posting process; ** Chapter - 07: The content calendar; ** Chapter - 08: What metrics should you be tracking on social media?; ** Chapter - 09: The backup plan; ** Chapter - 10: Tips for thriving as a social media manager;
SynopsisOrganizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. In Organic Social Media , Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization's broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms. Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization., Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. In Organic Social Media , Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organizations' broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms. Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization.
LC Classification NumberHF5414
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